Overlooked Elements of Promotion
by Loren Rhoads
You’ve completed your grand opus. You’ve decided to self-publish. You’ve got your first book edited, formatted, and ready to go. What next? Let’s talk about the overlooked elements of promotion.
Promotion is a huge subject and each of these headings should be an essay on its own. Because of that, I’ll just do a link roundup and we can discuss each topic more in the comments.
1. A Good Author Bio
The #1 thing you can do to boost your promotion is to write a good author bio. The bio should do three things: name you, name your book, and demonstrate your credentials to have written that book.
Some exercises on the subject:
Bad author bios:
2. A Good Headshot
Amazon wants an author photograph. Goodreads wants an author photograph. If you guest post or are interviewed anywhere, they’ll want a…
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